The Behavior of Buyers Changed From The Emergence of Online Stores

The Behavior of Buyers Changed From The Emergence of Online Stores

In the 21st century, the rise of the internet generated a change in the behavior of online buyers. The number one sales portal for furniture and decoration objects in the United States invites us to reflect on the behavior of current online buyers.

Before anyone would think to buy your favorite furniture or your favorite shoes online. However, online stores have evolved to rescue and interpret the needs of buyers. According to the results of the last report made by the Cetelem Observatory in 2017, not only the amount of online sales has grown, but also the American companies have invested 38% more in their purchases in 2017 than in 2016.

In addition, another very interesting fact is that the “marketplace”, practically an online shopping center, was installed as the new purchase channel preferred. It is no longer necessary to have hours and hours to visit different shops or businesses. Nor is it necessary to tolerate endless rows to pay for the chosen products. Everything is resolved in one click.

Buyers Feel Heard

Online stores allow users to connect with brands and people identify more with those for whom buyers are more than just a number. In addition, online stores allow you to visit social networks, such as Facebook and Instagram, where you can belong to a community to share experiences and experiences about the products.

Online Stores Shorten Distances

In a globalized world like that of the 21st century, physical borders disappeared thanks to the advancement of technology. Cell phones allow the much more economic connection, people in different latitudes. Now you can buy a design bed like the one that appears in the most prestigious decoration magazines and without the person moving to the shopping center closest to your home.

Quality and Satisfaction Guaranteed

Another of the great virtues of online stores is that it allows you to receive the product and in the case of feeling that it does not meet the specifications and features promised in the purchase platform, the return is insured. All online stores have very broad policies of return of purchased products, which gives users absolute peace of mind when buying.

Online Stores Offer Specific Product Information

An online store is no longer treated today of a sequence of good photographs of the products. Most of the American companies invest millions in content marketing, to generate the complete information about the products they offer. Measurements, colors, specifications, benefits of the products, methods of use, advice and all types of data that give the user greater freedom to choose.

The growth of Collaborative Consumption

Although the purchase is an absolutely individual event, consumers form alliances, where they share experiences about the products and services offered in an online store. This means that companies redouble their efforts to offer quality products at better prices, even more, advantageous prices than those offered by physical stores.

All Brands in One Place

Many platforms bring together the same product from different brands in one place. It is a clear invitation to associate for companies and for the user improves their shopping experience, since on the same page you can compare price and quality.

The current buyer is an informed consumer, who demands the maximum amount of information about what he buys, who demands to live an experience and who can become the most faithful spokesperson of the brand. It only remains to wait to see how buyers will continue to evolve in the immediate future.

Does eCommerce Harm or Benefit the Globe? The Amazing Growth

e-commerce

Online shopping soars and several studies disagree on whether they affect more or less the environment than the traditional retail model.

More and more people are distributing things on our streets, from clothes to mobile phones, from records and books to furniture or precooked food. They do it in trucks, vans, motorcycles, electric bicycles or not, even on a scooter.

Ecommerce does not stop growing and the consumption, often compulsive, of what is so attractive that is offered on their screens, under the promise of rapid delivery , is a temptation to which millions of people throughout the world succumb daily world.

The undisputed leader of the sector, Amazon, proclaims on its website that “Online shopping is intrinsically more environmentally friendly than traditional retail.” But that is not so clear. It would be necessary to analyze case by case, and, although there are arguments that support this affirmation, there are also, and more than abundant, that point in the opposite direction.

What does not admit discussion is that to go on foot to buy products of proximity in the market or the store of the neighborhood is the best option for the planet. But, since the other models exist, it is worth analyzing which one is the least bad.

And finding the answer is really complicated, given the disparate conclusions of the still few existing studies, often commissioned by one or another sector of the distribution. For the moment, it seems undeniable that more purchases on the internet involve more delivery vehicles traveling more kilometers through the cities , which results in an increase in polluting emissions. And many more packages, often absurdly excessive.

But there are also advantages that allow saving energy and pollution, such as the disappearance of physical stores, with their needs for electricity, heating or cooling , transportation of their employees and travel, often in private vehicles, of customers, especially when we talk about large shopping centers (to which the new digital model is condemning closure in more and more cities). And that without counting the environmental impact of the building itself. The question is whether one thing compensates – environmentally speaking – for the other.

A study by Deloitte Consulting, do purchasing behaviors affect sustainability? a couple of years ago he concluded that the physical purchase has an impact of 7% less than the purchase online measured in terms of carbon footprint, mainly due to the enormous need for logistics of electronic commerce, its greater amount of transport and packaging, and the high energy consumption of the servers.

Less Unnecessary Packaging

Among its main conclusions are the obvious that traveling to the mall as a group reduces the environmental impact per product purchased and that the packaging for online orders (corrugated cardboard boxes, bubble wrap) have a higher environmental impact than plastic bags. or paper that consumers bring from stores.

But also that the volume of returns in electronic commerce, which generate a greater traffic of vehicles, is much higher: 33% of items purchased online is returned , compared to only 7% in the case of purchases made from face-to-face before a dependent can see and even touch the product before paying for it.

It must be taken into consideration that the study was disseminated by The Simon Property Group, which has numerous shopping centers around the world. Its director of sustainability, Mona Benisi, affirms not without reason that “in a time when consumers demand faster deliveries every day, which requires more resources and fuel to meet, it is likely that the negative impact of online shopping will worsen “

In contrast, Carnegie Mellon University (Pittsburgh, United States), specializing in electronics and robotics, came to the opposite conclusion: buying online is less harmful to the environment, because the impact of construction and energy needs are eliminated and of the individual transport of the personnel and the clientele of the physical stores.

The considerable consumption of paper and ink from traditional commerce is also greatly reduced . And the impact of transport to the home is less than the much less efficient, energetically speaking, road traffic of individuals coming in their private cars to make their weekly purchases.

The Green Design Institute of this university ensures that electronic commerce reduces energy consumption and carbon dioxide emissions by up to 35% . But in this case we must also assess that the study was done in collaboration with the online retailer Buy.com, with whose data the analysts worked.

Although, “obviously, same-day delivery and other tight delivery schedules make it more difficult for the delivery company to combine shipments in the same neighborhood, which increases the distance traveled per item.and, consequently, the carbon footprint “, as do the returns, says Patricia van Loon, a researcher at Viktoria Swedish ICT, a Swedish non-profit institute focused on sustainable mobility.

Another positive impact of the Internet would be that, thanks to platforms such as eBay, millions of people sell used items, mainly clothing, books and all kinds of household items, which before this way would have ended up in the waste containers. This has allowed to endow many consumer goods with a longer lifespan , reducing the impact of the manufacture of new ones.

In addition, several transport companies are betting on the electric vehicle to cover part of its distribution network. UPS already has 1,500 electric vans, and DHL plans to work with the same mobility system. Tesla recently introduced a powerful electric truck. Although as always nothing is white or black before congratulating you would have to analyze the origin of the current that will charge your batteries.

“Unfortunately, there is no conclusive answer to the question of whether shopping online or in stores is better for the environment,” admits Dr. Van Loon. “Electronic commerce generates lower total emissions because customer trips are considerably reduced , but each situation is unique, so you can never say that electronic commerce is always better for the environment,” agrees Alexis Bateman, of the Center of Transport and Logistics of the Massachusetts Institute of Technology (United States).

Online Shopping: 7 Foolproof Tips To Pay Less

7 tips to save money

A few days ago you were given tips to pay – really – cheaper. Know that there are general tips and tricks to pay less on merchant sites. During sales, this could also make the difference.

Tip 1: Subscribe to the Newsletter

It looks silly, like that, but it’s effective. Because the newsletters of all e-commerce sites entitle you to benefits upon registration. Whether it’s free shipping or discount percentages. Why deprive yourself? Wait for an article you really like to register and thus unlock a discount that you are sure to use before it is out of date.

Tip 2: Scrutinize Your Mails

If you are a seasoned shopper, you have necessarily already registered for one or more newsletters. The good reflex? Do a little research on your mails to make up the offers that you could have received and so use them wisely. Discounts reserved for subscribers are often more interesting than others!

Tip 3: Check Outlets

Unlike shops, e-commerce sites are not subject to the same rules on sales and can offer selections at reduced prices throughout the year. You can find the “outlets”, “last chance” or “promo” sections of your favorite sites to take advantage of discounts applied to the products that the brand wants to sell.

Tip 4: Order Several

We do not teach you anything: when it comes to shopping, the more you are crazy, the more laughs … and you the low prices! The majority of sites actually offer delivery charges from a certain order amount. By buying more, you reach faster this minimum and you avoid paying shipping costs (sometimes discouraging).

Tip 5: Take a Ride on Google

Ok, you’ve spotted the jeans of your dreams on Urban Outfitters. But who tells you that it is not cheaper … elsewhere? Depending on the e-shops and resellers, the price of the same product may vary. Your jeans can be sold cheaper elsewhere. But where?

Type the description of your favorite in Google to trace the other sites that could sell, a search engine dedicated to fashion that lists tens of thousands of reference, to find your nugget at best price.

Tip 6: Read the Composition

This is one of the biggest traps of e-shops: always very flattering photos … even when the product in question is not. To avoid disappointments, we carefully study the composition of the products we like. If you can buy your eyes closed silk, linen or cotton, be careful if it is viscose or polyester … Seams that crack and small defects are often commonplace for these cheap fabrics.

Tip 7: Pass the Site in Original Currency

Click on the original currency to go to the specific page of the website and add to your cart. This tip saves you a lot of money. There are many sites that allow it. Although the big traditional e-commerce stores like Amazon or eBay do not allow to pay with other currencies, they have the separate website for many countries.

Online Shopping Trends Today- The Window of New Entrepreneurship

online shopping trends

Women increasingly buy more online

Did you know that a woman can spend up to 50 minutes searching or buy a product online?

According to the Kantar TNS Connected Life study, this is the time spent by a woman through this communication network.

In addition, the research that reveals the behavior of Colombian women when purchasing products online, says that for 35% of them the Internet plays a major role in the purchase decision.

At least 69% of purchases are made from PC and Laptop, 58% from their cell phones, 12% from tablets and the remaining 14% from other mobile devices.

The research revealed that 47% of Colombian women make purchases ‘online purchase’ (concrete purchase on the Internet) and 23% prefer ‘Webrooming’ (search for information about products and services online).

What they buy the most

According to the Connected Life study, the categories in which women concentrate their expenses are: 41% in Travel (24% buy flights and 17% invests in lodging); 20% in clothes and shoes, 18% in entertainment (home entertainment services such as Netflix or Google Play), and 14% in fast food.

“When analyzing the online shopping habits of women we realize that they are much more playful than functional,” said Kantar TNS study.

How to avoid scams in online purchases?

There are more and more virtual scammers. That’s why it’s good that you know how to protect your money.

The technological advances have opened up a range of options where the goal is really clear: to make our lives easier. Comfort is where the big companies aim and year after year they develop tools in which our experience as a user leads us to repeat them, making our relationship with a certain brand a habit.

Faced with this, there are applications and portals that not only present their catalog of products, they also offer the option of making purchases online, adding to our shopping cart the necessary items that in a certain period will be at the door of our home.

Sometimes things go wrong

However, there are episodes in which we have heard of cases in which, unfortunately, someone has been the victim of a scam on a page whose products are not real, so they are only responsible for taking the data from the customer card for subtract your money

While it is impossible to know each page and its origin, it is easy to take a look at its reliability and if it really has a positive impact on the public. Sometimes it is better to do a quick investigation before the false offer leads to a result to regret.

Therefore, here we present a series of recommendations so that you are not a victim of the countless pirates on the network:

Find the details: Many of these pages are not official but copy a name almost similar to a big brand, and even your logotype, making you believe that it is the original or, why not, a branch of this. Find out in principle if it is real before buying.

Not everything that is gold shines: Part of the routine with which this series of portals manages to scam people is through offers that, if you think about it, seem impossible to believe. Their rebates are exaggerated and that awakens the interest of people.

Safe equipment: If you are doing this from your home computer, keep the antivirus activated, as this will help detect if it is a portal that carries danger, according to its forms or simply its structure.

Attentive when paying: As we pointed out in the previous point, it seeks to do it from home, avoiding a public wi-fi connection. Also, try to make the payment from a known and secure platform, such as Paypal.

The Advantages of Online Shopping

The Advantages of Online Shopping

It is undeniable the importance that the Internet has acquired in the daily life of people, thanks to the immediacy and comfort it provides. Market making, buying gifts, transferring money and even paying for basic household services has become much simpler because this tool offers the possibility of doing everything from a device without spending time in rows or displacements.

According to the Nielsen Global Study on Connected Commerce, 40 percent of Colombians have ever bought clothing or fashion products on websites, while 39 percent have purchased electronic devices through this means, checking their acceptance and participation in the digital market.

A world of benefits a click away

One of the greatest benefits of online shopping is the innumerable amount of options to evaluate and choose, according to specific needs, in different electronic stores, 24 hours a day, 7 days a week.

It is possible to make price comparisons quickly without having to go from one place to another. In addition to making a detailed comparison, you can access what you need taking advantage of the discounts and special offers that you will hardly find in a physical store.

On the other hand, home deliveries attract a lot of attention from the buyers because, added to the convenience of buying the necessary products from a device, they will arrive at the door of their home, without worrying about the transfer and the time lost in the displacements. obligatory.

And for those who are skeptical when they can not see or touch a product before making the purchase, there is almost always a detailed description, accompanied by photographs, which includes characteristics related to weight, color, measurements, materials, sizes, etc.

Although the information of each article is very important to know exactly what is going to be acquired, it is also important to know the opinion of other people and their experience. Therefore, the vast majority of online stores have the ability to read the reviews of other buyers on the page, making the purchase more reliable.

Another fundamental aspect, which has allowed Internet sales to gain strength in the country, is the protection that the consumer has. For distance sales – in which electronic commerce is included – the law indicates that five business days of retraction must be given, since the product is received, in which the purchase can be returned, in the same state in which He arrived, without any explanation. Upon such return, the merchant is obliged to make a refund or a change according to the customer’s request.

Internet shops must also comply with the guarantee of the products and services purchased. For this reason, it is important that the platform on which you are going to make your purchase clearly stipulates the guarantee time and the means to make it effective.

https vs http

Security is one of the issues that most concern when purchasing products or services online, however, specialized pages have measures that protect the personal and financial information of their buyers.

But how to know if the page has such measures? The first thing is to make sure that the site has a good reputation, that your web address starts with “https: //” and not with “http: //” and that the word Insurance appears accompanied by a green padlock next to the link.

It is recommended to read in detail the terms and conditions of the sale and make a proper follow-up of the order. Write down the confirmation number and the parcel guide number, if applicable, in order to correctly track the package.

Amazon has a Good Chance of Successfully Disrupting the Banking Sector

Amazon Successfully Disrupting the Banking Sector

The e-commerce giant is said to be in talks with major banks like JP Morgan for a deposit account offering targeting young adults and people without an account. Amazon, which already offers Visa cards to its US customers, could realize significant savings in transaction costs, say experts at Bain & Company.

Carrefour has its bank, so why not Amazon? The e-commerce giant is said to be in talks with several big banks, including JP Morgan, to launch a sort of current account, according to the Wall Street Journal. But Amazon does not intend to become a bank strictly speaking (with its attendant regulatory and prudential constraints).

It would not be his first foray into the world of payment: Amazon has already been offering for the past year a free Visa card, usable everywhere online and at restaurants, gas stations, and pharmacies, internationally, for its American customers and subscribers to its premium service. The logo of the issuing bank, Chase & Co (a retail subsidiary of the JP Morgan group) does not even appear there.

The e-merchant launched its first bank card at its brand with JP Morgan in 2002 and offers several cards offering benefits (cashback of a few percents on each purchase) and payment facilities. He is also trying to deploy his Amazon Pay system, which can pay with his Amazon account only, on other sites in the United States and Europe with mixed success. He plans to expand it to physical stores, including its organic Whole Foods stores.

Amazon plans to go further and target young customers and people without bank account (which cannot buy on its site): the Seattle firm would have launched in the fall a call for projects for a hybrid check account contours still unclear, JP Morgan and Capital One are on the line, according to information from the Wall Street Journal.

This partner has something to worry even these major players with whom it discusses, with its market capitalization of 737 billion dollars, as much as JP Morgan Chase (394 billion) and Bank of America Merrill Lynch (329 billion) cumulated, and its ability to invest in the long term without seeking immediate profitability.

The bank threatened to be ” Amazonized”?

Is the ” Amazon moment of the bank ” question experts Bain & Company consulting firm? On the other side of the Atlantic, there is no longer any talk of “uberizing” but “amazonizing”, as the ebullient giant’s bursting outburst is feared in many sectors such as health, delivery, food distribution and auto parts. , each announcement or rumor leading to the fall in stock prices of potential victims.

“Amazon has a very good chance of succeeding in the banking sector by disrupting the industry as it did in the retail business,” said Gerard du Toit and Aaron Cheris of Bain & Co.

A recent US firm survey revealed that 73% of Americans aged 18 to 34 were willing to subscribe to a financial service from a technology company and found Amazon and PayPal almost as reliable as other traditional banks (except their bank). Well aware of the strategic nature of banking data, Amazon has always refused to integrate PayPal as a method of payment.

If the current account is not necessarily a profitable activity, especially without account maintenance fees, Amazon already has the advantage of not bearing the costs of a network of agencies and call centers (about 40% Bain’s US retail banking costs), while already having a large customer base (more than 300 million active customers worldwide). The Web giant could also use the voice assistant Alexa from its connected speaker Echo.

Already gaining access to mountains of shopping data, Amazon could learn even more about the types of spending and user behavior, including offline, and conquer new customers. The firm of Jeff Bezos could especially achieve significant savings on transactions (interchange fees paid by merchants for each payment card), by launching a current account. Bain’s experts have calculated that Amazon could save $ 250 million a year in interchange fees in the US alone, assuming that 15 percent of customers would use their Amazon accounts to pay instead of their own. Bankcard.

Potential of 70 million banking customers in 5 years

Amazon has the potential to be a ” game changer “, to change the game according to bank specialists at Bain & Company who project that the Web giant could convince more than 70 million customers in the United States to use its banking services within five years, “as much as Wells Fargo, the third largest US retail bank “! They start from the hypothesis, all very optimistic, that half of the American customers of the e-tailer would decide to subscribe to this new financial service.

“Among America’s leading technology companies, Amazon is best positioned to succeed in the banking industry in the United States. It has a high frequency of buying and reviewing interactions with customers; a complete commercial relationship, including credit card data; a presence in consumer computers, smartphones, tablets, televisions and home audio devices; excellent service, including an excellent return policy; and no major security breach so far. No other technology company can claim all these benefits, “say experts at Bain & Co.

They also imagine that ” once a co-branding banking service has been set up,” the Seattle-based company will gradually develop an offer of financial products, such as loans (purchase financing or loan redemption), loans real estate, property and casualty insurance, and even wealth management and life insurance.

In the footsteps of Alibaba

With a wealth of data, Amazon could send targeted offers based on the moments of life (marriage, birth, real estate acquisition) and further enrich its knowledge of customers and typical behaviors.

The road has already been traced by the Chinese jugo of e-commerce, Alibaba, whose financial subsidiary, Ant Financial, is already the first Fintech in the world: it offers a wealth management app ( Ant Fortune), an online bank for SMEs (MYbank) and a credit score analysis service (Zhima Credit).

In Europe, unlike some rumors, Amazon does not have a banking license – it does not appear in the list of European institutions supervised by the ECB, where on the other hand are Orange Bank, Carrefour Bank, the German nebbian N26 or PayPal. It has the status of electronic money institution, assigned to its subsidiary Amazon Payments Europe registered in Luxembourg. This would allow him to offer an account without overdraft Nickel Account but not credit. Except to find a partner …

Google Shopping Under Fire from Critics, Despite its “Remedies”

Google-Shopping

Google’s competitors have ruled Wednesday “inappropriate” the solutions presented by the US group, threatened with financial sanctions by the EU, to put an end to the anti-competitive practices of its price comparison service “Google Shopping”.

These solutions – called “remedies” in the European jargon – are “in force for four months and the attacks on competition, consumers, and innovation caused by the offense (…) continued unabated”, write about twenty companies in a letter to the European Commissioner for Competition, Margrethe Vestager.

Accused by the Commission of abusing its dominant position in online research to promote its price comparison “Google Shopping”, the US giant had been sentenced in late June to a record fine of 2.42 billion euros in this file.

But in addition to this conviction, the group was forced to submit in September “remedies” to put an end to the offense, under penalty of penalty.

He had proposed to manage “Google Shopping” independently: for four months, the new autonomous entity participates, like all other competing price comparison services on the Internet, to auctions to place advertisements at the top of the Google search page.

Specifically, when a user launches a search in Google for a product, such as a toaster or a fridge, appears at the very top of the first page a kind of advertising panel consisting of several boxes showing a result with photo and with the name of the price comparator used. Each of these boxes is auctioned between price comparators.

“We respectfully urge the Commission to reject Google’s current cure proposal,” write the competing companies in the mail.

If the solutions offered by Google are not considered satisfactory by the European Commission, the company is liable for penalties of up to 5% of the global average daily turnover of Alphabet, the parent company of Google.

The European executive – who has confirmed that he has received the letter – will then have to acknowledge this breach, any amount being due to retroactive effect.

“We are watching closely and actively,” he said, but “it would be premature at this point for the Commission to take a stand on Google’s plans.”

For its part, Google has ensured that his remedies were “consistent with the decision of the European Commission”, through the voice of his spokesman Al Verney.

“As requested, price comparison services have the same ability as Google Shopping to show vendor ads on Google search results pages,” he told AFP.

Google has also appealed the financial penalty imposed by the EU.

Online Shopping : Seven Tips to Pay Less for Your Shopping Needs

online shopping

Do you not spend a week without cracking on one or the other room behind your screen? Take note of these few tips, they may well allow you to make great savings!

Any sites offer benefits to their customers as soon as they sign up for the newsletter. Whether it is a promo code giving the right to percentages or free shipping. It would be wrong to deprive oneself of it.

The trick: wait for an article you really like before signing up for the newsletter and enjoy a welcome promo. This will allow you to be sure to use it before it is out of date.

Visit Coupon codes Websites

If despite your subscription to the newsletter, you do not get a promo code or, one that does not seem so interesting that, you can always take a look at sites that identify the best promotional offers and coupon codes of the moment.

Better yet, to avoid rummaging through multiple sites, install Wanted, a platform that will automatically apply the best promo code available in your cart.

Pass the site in Original Currency

On some international e-shops such as Asos, simply switch the site in original currency (in this case in pounds sterling) to enjoy a nice discount (a dress displayed at $ 67 on the site in dollars and passes to $ 50, or $ 56, on the website in pounds sterling).

Note that this trick, first revealed on the site, only works if you pay your order via Paypal and not by credit card that does not take into account the currency conversion tools.

The latter is also completely legal. When asked about the deal, Asos said: “With exchange rates that are constantly changing, prices can be lower depending on your country and the currency you choose.”

Think about the Cashback Option

A cashback, késako? This English word means a sum of money paid to a user after a purchase on the Net. Cashback sites like Igraal or Poulpeo work with hundreds of partner sites that pay commissions after each purchase made by one of their registrants.

Specifically, you register on a cashback site, search the search bar in the site on which you want to place your order, you will then be redirected to the site in question and your cashback will be activated.

Thus, if you benefit from a 5% cashback on an order of 20 euros, 1 euro will be credited to your kitty. A small amount of money, but accumulated in all your purchases of the year, will eventually be substantial.

Use PayPal when Returns are Paying

If many sites now offer free returns if unsuccessful try, this is not always the case. Problem: when your package comes from the other side of Europe or even from another continent, the return costs can fly off very quickly.

This is where PayPal comes in. Because many are certainly unaware of it but by paying an order via Paypal, it is the service that supports the cost of return!

Make Shipping Costs Profitable

Sometimes the delivery costs are more expensive than the item in question. In this case, two options are necessary: either, you order to several or, you wait until your basket is well filled.

From a certain amount of order, many sites offer free shipping. With the money saved, you will be able to fall for another item or accumulate a few euros more in your fashionista piggy bank!

Bet on the Outlets

Many sites such as Mango, Asos, La Redoute or Zalando have an outlet section or better, a full outlet site. Do not hesitate to take a tour to find pieces from previous collections at low prices!

E-Commerce Market To China Just a Mouse Click

china market

Yesterday, the Swiss retail trade complained about shopping tourism in Konstanz. The new threat is closer: one clicks away.

The sofa of furniture Dick in Lauchringen. The Kurpackung Balea shower gel looted at dowel price at dm in Konstanz. Or a backpack full of hearty Black Forest ham bagged at Edeka in Waldshut: The emotional Swiss discussion on foreign shopping has been revolving around such cross-border fishing.

Now it turns out that the true foreign mail is not stationary. But on the net. The difference: After Konstanz, it is half an hour. To China just a mouse click.

Cross-border purchases are growing

Thomas Hochreutener from the market researcher GfK Switzerland puts it this way: “In the stationary sector, Swiss foreign purchases are stagnating at a high level. But online, cross-border purchases are growing at an above-average rate. ». In figures: The approximately 10 billion Swiss francs that leave the Swiss in their trips to Möbel Dick, dm and Edeka account for about 11 percent of the total Swiss retail trade.

In the online world, however, the balance of power is quite different: 19 percent of all Swiss purchases on the net end up with foreign suppliers, Amazon, Alibaba, and Zalando. The proportion is growing year by year, calculates Patrick Kessler of the Association of the Swiss mail order: “Since 2011, the online purchases abroad have tripled.”

Does that mean that Swiss traders have all slept in the booming online business? Does not mean it. For food, Coop @ home and LeShop are doing well; In the field of home electronics providers such as Digitec and Brack.ch played a pioneering role. Put simply, everything that is edible or has a cord on it, the Swiss providers have so far under control.

For renewed growth in the foreign online business – after all, an increase of 300 million francs over the previous year. So far, Swiss online shoppers had to make a deal for it: ridiculously small prices for charging cables, cell phone cases and fashion jewelry, but long delivery times.

But if Alibaba builds a large logistics center in Bulgaria, millions of parcels will arrive faster in Switzerland. What should lead to even more customers in this country? After all, Alibaba is already ranked in the top 10 of the top-selling shopping websites in Switzerland.

The mode is well-known: Anyone who approaches a previously unknown online platform with a small order, gets served well and gains trust, becomes more courageous. A classic online shopping career goes like this: first the charging cable. Then the tablet. Then the 3-D printer. Alibaba captain Jack Ma is about to replace Konstanz with Bulgaria. If the trade is ever prepared for the Bulgarian stomach, he certainly does not do anything wrong.

Also, do not misrepresent consumers when they pause and wonder why the gadgets in China are so cheap. And who pays the price for it.