The way in which it is purchased has changed intensely in recent decades and with it the profile of the consumer. March 15, Consumer Day is celebrated and the Internet is remembered as one of the most important factors of these changes since more than 17 million people have carried out electronic commerce operations in the United States.
On the occasion of World Consumer Day that is celebrated, we want to review the rights that assist the buyer who chooses the Internet as a shopping channel.
Despite this, conventional trade is maintained because of, among other things, the loyalty that buyers have with a brand. And is that, according to a study by the OCU, between 27% and 29% of the Americans take into account the reputation of the brand as one of the most important elements when buying a technology product.
However, many consumers still do not know some of the basic rights they have. Now, we explain the most important in the field of e-commerce:
1. Right to obtain truthful information about the contracted products or services and the shipping costs must be available to the consumer before making the purchase, so that he can decide if he will acquire the product or service.
2. Right to the protection of personal data. Consumers should be informed about the use and purpose of the collection of their personal data. They will also have the right to exercise their rights of access, rectification, cancellation or opposition.
3. Right not to provide unnecessary personal data for purchase. The consumer should only provide those data that are necessary to carry out the transaction and in no case may be forced to reveal data beyond what is necessary to conclude the sale: sex, religious beliefs, marital status …
4. Right to manifest consent. The acceptance of the consent, express and unequivocal, by the consumer through the marking of a box or confirmation through alternative means is an indispensable requirement.
6. Right to receive personalized attention through different means than email. The consumer should be able to contact the company, not only by email, but also through other means that guarantee direct communication and rapid response.
7. Right to use different means of payment and that these are totally safe. Among the different alternatives offered by the seller, the consumer has the right to use the means of payment he chooses to make the disbursement.
8. Right to receive the order within a maximum period of 30 days. If the company can not deliver the order within this period, it must warn the consumer and the latter will be entitled to recover the money that has been paid up to that moment. In case of non-compliance with the delivery period, the consumer will have the right to obtain compensation.
9. Right of withdrawal and right to repair or replacement of the product or price reduction. Every consumer has the right to forego the purchase for a period of 14 days from the receipt of the product and without the need for justification. In addition, if the consumer receives a product that he did not buy, he has the right to request repair or replacement of the product.
10. Right to guarantee the product, which is 2 years, the same as if we bought it physically or in person. In addition, in the first six months that guarantee is reinforced because it is assumed that the defect is of origin and it is the seller who must prove otherwise.